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This simulation is designed to teach important principles of sales management through an evaluation of the effectiveness of decisions relating to: (a) selecting and recruiting salespeople, (b) assigning salespeople to territories, (c) compensating salespeople, (d) setting time management policies, and (e) choosing prices for products. Effectiveness is evaluated through: (a) cumulative profit, (b) market share, (c) word-of-mouth generated among customers and (d) the reputation the company has as an employer. To understand the relationship between cause and effect the simulation permits the purchasing of several, detailed market research reports.

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